The Full Story

About Me

Hi, I’m Joey, a designer passionate about creating purpose-driven experiences. I’m currently completing my Bachelor of Design, majoring in Graphic & Communication Design and Immersive & Interactive Design.

I work across branding, 3D modeling, videography, and interactive media with tools like Adobe Creative Suite, Unreal Engine, and Blender. I enjoy blending these skills to tell stories, spark curiosity, and make ideas more accessible.

WHY I DESIGN

For me, design is about more than aesthetics; it’s about solving problems and making experiences clearer, more engaging, and more inclusive. I aim to ask with every project: Who is this for, and what impact will it create?

WHAT I VALUE

Empathy & Inclusivity — Designing for diverse audiences and perspectives.
Sustainability — Choosing solutions with long-term impact in mind.
Exploration — Experimenting with tools and ideas to push my creativity further.
Clarity — Ensuring every decision has purpose and a clear goal.

HOW I WORK

I approach each project with curiosity and structure: researching the context, defining the problem, and exploring creative ways to solve it. I believe the best results come from iteration, feedback, and refining until the solution feels clear and purposeful.

Above all, my goal is to design with clarity, purpose, and inclusivity while being considerate of the future.